OUR MISSION IS YOUR SUCCESS

Vistage Redding is dedicated to increasing the effectiveness and enhancing the lives of chief executives and business leaders throughout the Shasta region and across Northern California.

Redding Vistage Members Speak Out


Discover The Vistage Redding Advantage

Since 1957, Vistage has made a difference by bringing together groups of successful executives across a broad array of industries. The goal: more success. Each group is designed to help members help each other improve their businesses and their lives.


Our Vistage Redding collaborative groups provide:

  • Honest advice & perspectives from seasoned executives in non-competing industries
  • Support and input on critical business decisions from CEOs like you
  • Lasting results for your business and personal growth as a leader
  • Expert Leadership Training brought to Redding, Quarterly

Vistage groups meet once a month to solve problems, evaluate opportunities and work on an assortment of strategic and operational issues. They are confidential forums of experienced executives who rely on each other for wisdom and counsel.


Why Vistage?


Martin Flack, Vistage Redding
"If you’re a CEO in a business, it’s oftentimes a lonely spot. Who can you talk to when you have an issue? Usually you can’t talk to people in your organization or you don’t want to talk to your board of directors about things because you might feel it may show weakness. The strength of Vistage is obtaining a objective perspective in a confidential setting with those who either face similar challenges or have already been through them. Our non-judgmental meetings really help you get clarity on those tough decisions you know you have to make. I feel like my job as a Vistage member is to repay what I got from my career early on and to pay that forward to others that are growing their business or starting out and can take my 45 years of experience to help them. "

Bruce Dean, Executive Chairman and Co-Founder, The Black Bear Diner
Founding member of Vistage Redding, since Nov. 2016

Martin Flack, Vistage Redding

Martin Flack chairs several peer advisory boards comprising CEOs and other high-level executives of successful businesses and organizations in Northern California.  Drawing on his 40 plus years’ experience leading businesses and non-profit organizations, he currently partners with his clients to develop practical solutions to the challenges and obstacles they face.  His distinctive approach to coaching and consulting is empowering, encouraging and strategically focused.

Martin was recruited by Vistage in 2016 and currently leads three Vistage groups in Redding. And through his company, Riverstone Coaching and Consulting he facilitates interactive strategic planning workshops and one to one executive coaching.